Shop Townspeople & Fund Housing, End Homelessness

The Halloween Drop is Here — Boo Yeah!

Our haunted housing merch has officially arrived. This year, Shop Townspeople is leaning hard into spooky season with limited-edition gear designed to make people laugh and think.

From our new “Haunted by NIMBYs” and “Homelessness is Boo-sheet” t-shirts, to our new “Hex the Housing Crisis” tote bag, every purchase helps fund permanent housing and supportive services. We’ve also added a “Housing First. Then Coffee” crop top to the mix!

Our Halloween collection is only available through October 31, 2025, so shop early and share widely! 

Spoo-key merch, serious mission

Fund Housing, End Homelessness is Townspeople’s most ambitious campaign yet. Our goal? Raise $250,000 by the end of 2025 to protect housing programs, expand housing access, and support our neighbors facing homelessness in San Diego.

We know this is a big goal. But we also know one thing for certain: housing ends homelessness. At Townspeople, we believe that housing is a human right—and that nobody should be made to feel invisible just because they don’t have a home. This campaign is about belonging, dignity, and action. It’s about telling people who’ve been pushed to the margins that you matter, your community cares, and we are fighting for your right to a safe, stable home.

Don’t ghost the housing crisis: Shop Townspeople

Why not show your support for Housing First by turning advocacy into style? Our online store features bold, mission-driven merch that funds real housing solutions. Every purchase supports the campaign and helps people move from homelessness into permanent homes.

Scary stories belong in books, not housing systems

Picking something out from Shop Townspeople is just one way you can support the people we serve. We also welcome donations at any level, as well as help sharing our work, the shop, and our advocacy appeals.

With skyrocketing rents, limited funding, and more people than ever struggling to stay housed, this moment calls for all of us to do more—and do it together.

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